(Finance) – Valicaa company listed on Euronext Growth Milan and operating in the technological marketing sector with a focus on the tourism and food and wine sectors, has signed a commercial agreement with Loquisthe Travel Podcast platform that allows you to experience the area in an innovative way by listening to stories and information related to the places that surround the user to enrich the travel experience, by virtue of which Loquis will correspond to Valica over 200,000 euros.
This new collaboration, which starts from June 2024 and will initially last one yearrenewable for a further year, provides for Valica to promote the podcasts present on the Loquis platform in its digital environments through dedicated spaces on the websites, on social posts and within the editorial newsletters, in order to increase listeners.
“We are delighted that one of the most interesting travel-targeted startups on the Italian scene has chosen our Phigital approach to promote its platform – comments the President Emiliano D’Andrea – We will offer our contribution in the growth path they have undertaken, and we are convinced that we have found the right partner to develop audio content for our brands.”