A new option currently being tested on Instagram already seems to be causing controversy among users.
This is a novelty that did not fail to surprise a small group of users who recently visited Instagram. The Meta group’s famous messaging service is currently being developed for these 2.5 million users. This new option “Ad Breaks“, as its name indicates, takes the form of a 3 to 5 second advertisement displayed on a user’s navigation space. It therefore requires each consumer to view this short advertisement to continue browsing the flow of the application.
Advertisements on Instagram are nothing new, however. Many users, if not everyone, have already come across content sponsored by companies, whether in stories or on the navigation menu. The main objective of deploying this new functionality is obviously financial since the Meta group relies heavily on this revenue generated by advertising within these multiple applications. However, the degradation of the user experience could have serious consequences in the future on the number of users or the time spent using the social network.
Meta has not yet officially communicated on this addition of advertising breaks, which has not failed to provoke comments on the web. Some users of the famous social network
Be careful though, this test phase does not in any way mean that this new feature will be adopted by Meta. On the contrary, the “Ad Breaks” are currently limited to a small group of users in order to measure the impact on them and the income provided.