Etam and Laury Thilleman join forces for a sportswear collaboration. Zoom on this collection that we will see in all gyms.
“Feel good. feel free“. It is around this mantra that the brand specializing in lingerie Etam and the sparkling Laury Thilleman imagined a sports collection. The former Miss France shares her taste for fashion and her passion for sport through a collaboration in the locker room style and comfortable.
If through her books and her well-being advice she invites her fans to always be on top, today it is with this collaboration that she intends to help women feel good in their sneakers. On the program: bras, cyclists, tops, leggings, jackets, socks, shorts and skirts for a complete sportswear line, to wear both indoors and outdoors. The little extra? With innovation “Stronger”, the pieces are designed to shape the silhouette and facilitate movement while remaining comfortable. A major asset, not to be overlooked! To discover the collection, visit Etam boutiques and the brand’s website.
Always innovative collaborations
March is the month of collaborations for Etam. The lingerie brand has also teamed up with students from theFrench Fashion Institute (IFM), as part of a designer capsule designed around the notion of hybridization. In total, 15 students were invited to rework the traditional codes of lingerie through three interpretations: multi-wear, fusion and versatility. The result ? A draped swimsuit, a working girl outfit and a body cut out for hot avant-garde silhouettes that have already won their place in our wardrobes.
A line to discover now in a selection of Etam stores and on the brand’s website at prices ranging from 50 to 80 euros.