There is currently Taylor Swift hysteria in Sweden and the world star’s three days in Stockholm are even affecting inflation. But in the US, ticket prices have also come into focus during the “Eras Tour”.
Pop critic Fredrik Strage says that a ticket could go for up to 10,000 dollars, almost 110,000 Swedish kronor.
One of those who made the pilgrimage all the way to Stockholm is the American Kayle.
– Ticket prices in the US have been inflated, he says.
“Ordinary people can’t go to concerts anymore”
According to Fredrik Strage, this is due to dynamic ticket prices, which were initially introduced to prevent sales on black markets – but which also led to “insane prices”.
– Ordinary people can’t go to concerts anymore, he says.
Fredrik Strage was in the audience during Friday’s packed concert, which he describes as a “huge pop buffet”.
– So if you don’t like her previous lip-smacking country, then maybe you can instead listen to her disco songs or her desperate attempt to sound like Lana Del Rey. There is something for everyone.
Record data consumption
But despite the 3 hour and 20 minute long concert, it was other than the music that stood out, he says.
– I think the fans’ exchange of bonds of friendship is very cute, he says.
And that the dedicated fans want to perpetuate the memory was clearly noticed. During Friday’s concert, 1092 gigabytes of data were uploaded. An amount that corresponds to the data consumption in the whole of Örebro during the same evening, statistics from Tele 2 show.
According to the telecom giant, it’s a new record and almost 50 percent more than Beyoncé’s visitors spent last year.
The world’s most streamed artist
Taylor Swift is currently the world’s most streamed artist on Spotify. According to Fredrik Strage, her enormous success is due to several factors.
Among other things, he points to her two “pandemic albums” and the remakes of her old songs.
– She has handled her cards extremely well, he says.
But despite that, according to the pop critic, she is a notch up to “The king of pop”.
– Say you go to Borneo, you hit the jungle with a machete and find a natural people who live there. Then they know Michael Jackson, but maybe they haven’t heard Taylor Swift.