Recently, Apple introduced its new tablet, iPad Pro. In the rather ambitious promotional advertisement of the device, many things, from paints to books, from musical instruments to camera lenses, are crushed with a hydraulic press. iPad Pro was emerging. This ad was criticized by many people and received reactions such as “creativity cannot be crushed”. Samsung, on the other hand, did not neglect to take these reactions behind it and advertised itself. At work Samsung in Apple race new chapter; ad wars!
New Chapter in Samsung Apple Race: Advertising Wars!
Apple iPad Pro Although it tried to impress users in its promotional advertisement, the purpose was not achieved. The ad, which received a lot of criticism that technology cannot be superior to creativity, was taken down with an apology from Apple. Apple’s arch-rival Samsung He did not miss this opportunity that came to him and made his own advertisement through it.
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Samsung “creativity cannot be crushed” With his motto, he responded to Apple in a clever way and also advertised his own tablet. In a commercial for Samsung’s tablet, the Galaxy Tab S9 Ultra, a musician walks past Apple’s hydraulic press and picks up a broken guitar. Then, he sits on the press and plays his guitar while looking at the notes on the Galaxy Tab S9 Ultra.
Samsung did not forget to convey the message that creativity cannot be crushed at the end of the advertisement in question. In Brand’s X post, “We never crush creativity” motto was included. Apple’s failed advertisement, so to speak, presented a good opportunity for Samsung, and Samsung cleverly used this opportunity to advertise the Tab S9 Ultra. You can take a look at Samsung’s X post, which is both an answer to Apple and advertises the Galaxy Tab S9 Ultra, below.
Creativity Cannot Be Crushed Message from Samsung!
Samsung Galaxy Tab S9 series It was designed as a rival to the Apple iPad Pro tablet. The starting price of the tablets in the series is approximately $800. All models in the series are equipped with Galaxy AI artificial intelligence technology. Moreover Snapdragon 8 Gen 2 The devices, which are very powerful with their processors, also have extremely high image quality with their AMOLED screens.
Samsung referring to Apple This ad made a big impact in the technology world and showed that it is possible to be both competitive and creative. Additionally, this ad from Samsung showed that it is both creative and supports creativity. We will all wait and see what will be the next move in this conflict between the two biggest giants of technology.