Eco-responsible cosmetics with a natural composition, respectful of the environment and animals: these are the new consumer habits favored by French women who have turned more towards green beauty since the start of the global pandemic.
The health crisis caused by Covid-19 has considerably changed the beauty habits of French women. If beautystas’ interest in make-up has fallen sharply since the start of the pandemic, skincare and more particularly natural cosmetics are gaining their place in the hearts of French women, according to a new study conducted by the brand. Blissim.
A simple and accessible green beauty
Blissim carried out a study in March 2022 with 502 French customers of the box subscription brand in order to discover the new habits adopted by French women in the world of beauty. This survey reveals that, over the past two years, 42% of French women say they have changed their beauty routine, with a significant interest in green beauty since 43% of respondents say they consume more than at the start of the pandemic. Besides, 1 in 2 women claim to be “almost” converted to the green. The accessibility and simplicity of consuming more responsibly convinced 43% of respondents to switch to “green beauty”. Among the natural cosmetics most appreciated by French women, we note in first position facial care (64%), followed by hair care and shower care (tied at 48%).
The importance of green labels
In the list of criteria scrutinized by the followers of natural beauty, there is in particular the presence of labels which, for 68% of respondents, is the trigger for purchase. The three most famous green labels are: Organic Cosmetics (89%), Cruelty Free (59%) and Vegan (56%).
The animal cause is also essential for 38% of the women surveyed. Green cosmetics must carry a significant ecological awareness (reduced carbon footprint, clean formulation for the planet, etc.) for 34% of French women and support strong societal commitments (short circuits, commitment to improved working conditions, etc.). .) for 33% of them. Finally, the Made in France is also an important criterion for French women: 1 out of 2 women pays attention to this mention although, for 85% of respondents, Made in France does not necessarily rhyme with green beauty.