Getir announced that it will leave Europe and the USA, where it generates 7 percent of its revenues, to focus on Turkey. Detail;
In the statement made by the company on this subject: transferred: “Getir will focus on its core market, Turkey, where it sees the greatest potential for long-term sustainable growth. Getir announced its decision to leave the UK, Germany, the Netherlands and the USA. FreshDirect, Getir’s subsidiary in the USA, will continue its operations. Explaining that it obtains 7 percent of its revenues from the markets it is exiting, Getir stated that this decision will allow it to focus on Turkey. In parallel, Getir secured new financing from Mubadala and G Squared. Getir will use this financing to strengthen its competitive position in its business in Turkey. Getir stated that he thanked all his employees in England, Germany, the Netherlands and the USA for their diligent and devoted work to date.”
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Getir was last on the agenda with its acquisition of the US online grocery company FreshDirect. The previous official statement from the company about the process was as follows: “The company, which launched a world first in Turkey and brings grocery products to users within minutes, purchased FreshDirect, a US-based online grocery company with an annual turnover of 650 million dollars and more than 3 thousand employees, from Ahold Delhaize, one of the largest food retail groups in the USA. took. This first acquisition of this size in the USA by a company founded in Turkey in the technology sector will make a big impact in the global technology and food retail sectors and will create significant synergies between Getir and FreshDirect.
While FreshDirect’s technological infrastructure is being improved with the technological power of the company, FreshDirect customers will receive their orders within minutes. FreshDirect’s way of doing business will be renewed with Getir’s flexible and fast management approach. With FreshDirect’s rich product portfolio and wide customer base, Getir will accelerate the growth of its fast delivery business in the USA.
FreshDirect has been among the pioneers of online grocery shopping for over 20 years. The company works with the best agricultural and food product manufacturers and brings fresh food products directly to its customers, in line with its name. FreshDirect’s business model, unlike Getir’s, is based on appointment delivery of orders to homes or offices at certain times of the day. “With its fleet of 400 trucks and a 60 thousand square meter production and distribution center in New York, FreshDirect provides services in New York, the most populous state of the USA, as well as New Jersey and Connecticut.”