(Finance) – “In a context like the current one and in light of the growth of population over 65 and chronic pathologies in Italy, is important build synergies between public and private healthcare systemseven through the digitalization and the use of artificial intelligence. In our bancassurance model, in particular, the latter provides tools that can on the one hand help the branch manager to identify the customer’s need for insurance coverage, on the other, optimizing operational efficiency and the monitoring and assessment of risks within the product factory”, he declared Virginia Borla, Head of the Insurance Division of Intesa Sanpaolo and vice-president of ANIA.
“Furthermore, in the insurance sector – particularly in the health sector – the use of data, in compliance with the regulations, allows us to fprovide rates that are more targeted to customer care needs and at the same time manage cases of overtreatment that increase the Company’s costs without bringing a benefit to the client-patient”, concludes Borla.