With more than 6 million players owning the title, the game Content Warning enjoys notoriety that is as sudden as it is surprising.
It was through an official post posted on the game’s Steam page “Content Warning” that the developers shared their astonishment: “Hello everyone! The last 24 hours have been hectic, we absolutely did not imagine having 200,000 players at once and 6.2 million copies sold in just 24 hours – THANK YOU VERY MUCH TO EVERYONE!”.
It must be said that the sudden success of “Content Warning” is surprising. Released on April 1, 2024, the game had its own way of celebrating April Fool’s Day since it was offered completely free for 24 hours. It took no less for the announcement to be shared en masse on social networks and good deal sites. With word of mouth having an effect, “Content Warning” was ultimately requested more than 6 million times during its promotional day.
When Logan Paul meets Lethal Company
But what is “Content Warning”? The title is reminiscent of another also quite recent success: “Lethal Company”.
Armed with your courage (and a few flashlights), you and your friends will have to venture into disreputable and abandoned factories to shoot a viral YouTube video. The goal ? Film as many paranormal events and creatures as possible determined to tear your team of amateur videographers apart.
Players are therefore invited to behave like YouTubers for several days and to risk their lives by filming up close all kinds of monsters with behaviors that are as dangerous as they are unexpected. The title also offers the purchase of accessories such as microphones, sound effects, sound booms and many other equipment worthy of a real small production.
Once your footage has been recovered (and some team members have unfortunately disappeared), it is then possible to view your short film and publish it on a site similar to YouTube to create buzz and earn money to spend.
A buzz like the title
You will have understood that if “Content Warning” is so talked about, it is not only because the game is well designed and allows you to spend excellent evenings with friends. Its short period of free access gave it a certain sudden fame, all fueled by several influencers posting clips of their adventures on social networks.
The title is already a victim of its success since the servers have been in difficulty since the release of “Content Warning”. The game’s developers, Landfall Publishing, know this well and are currently working hard to correct the few bugs and connection issues inherent to the large number of connected players.