One of the world’s most important automobile companies Skoda, announced today that they broke a sales record in Turkey.
Skoda Türkiye itself stated the following on this subject: “Škoda Auto Board Member Responsible for Sales and Marketing, Martin Jahn, paid a visit to Turkey. Martin Jahn was hosted by Yüce Auto Škoda Chairman of the Board Ahmet Yüce, Doğuş Otomotiv CEO Ali Bilaloğlu and Yüce Auto Škoda Turkey General Manager Zafer Başar. Within the scope of the visit, Škoda’s strategic importance in Turkey and cooperation opportunities were closely evaluated. In addition, ideas were exchanged on topics such as Turkey’s current situation in the automotive market, market expectations and customer needs. Martin Jahn, Member of the Board of Directors Responsible for Sales and Marketing at Škoda Auto, said in his evaluation of the Turkish market: “Turkey is a very important and strategic market for us. Škoda displays an impressive performance in the Turkish market. During this period, a total of 35 thousand 41 vehicles were delivered to Škoda customers across Turkey, providing an 80 percent increase in deliveries compared to the previous year.
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As a reflection of Škoda’s success in Turkey, 2023 was a year in which it ranked 4th in terms of annual sales volume and annual increase among all countries where Škoda is present. It rose to the 8th place in the global rankings… Škoda’s market share in Turkey also grew significantly; It achieved 3.6 percent market share in 2023. In particular, while the Superb maintained its leadership in sedan sales, the Scala model attracted attention by ranking 2nd in its segment. In 2024, we want to reach over 40 thousand sales in the Turkish market. This means significant growth. We are also introducing our new corporate identity. Thus, our authorized dealers and services will also switch to the new corporate logo.” said. Jahn added that, as Škoda, they aim to strengthen their presence in the Turkish market and offer more exciting and innovative products to Turkish consumers.
Evaluating their global performance as Škoda Auto, Martin Jahn said, “The 18.5 percent annual increase in our deliveries in 2023 enabled the delivery of 866 thousand 800 vehicles to our customers in 2023. “The 52.1 percent increase in the Enyaq model enabled the fully electric SUV to deliver a record 81,700 units, making it one of the most preferred electric vehicles in many European markets,” he said.
Ahmet Yüce, Chairman of the Board of Directors of Yüce Auto Škoda, who hosted a dinner in honor of the visit to Turkey of Martin Jahn, Member of the Board of Directors Responsible for Sales and Marketing of Škoda Auto, said in his speech: “Yüce Auto has been operating in the automotive business for 70 years. It has been successfully representing Skoda, a Czech world brand, in Turkey since 1989, that is, for 35 years. This partnership, which we built on the basis of mutual love, respect and trust, plays the most important role in our brand achieving significant success. “The fact that the Skoda brand ranks first through Yüce Auto in the total export volume of the Czech Republic to Turkey is the biggest indicator of this,” he said.