Since 1 January 2024, it is a requirement that Swedish business owners offer their customers reusable packaging. This applies above all to companies that sell disposable packaging. The aim is to reduce plastic and resource consumption.
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An example of such a company is Max Hamburger.
The hamburger chain Max sells drinks and food in single-use packaging, but after the new law came into effect, they must also offer packaging that can be used several times.
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Max restaurant. Photo: Tim Aro/SvD/TT. New team “challenge” for Max
Already in 2022 when the team discussed, Max noted press contact Helena Stenqvist in an interview with Dagens Industri that it would be “a challenge”.
And it was a challenge.
In a new interview with DI tells Anna Lilja who is the project manager for Max’s sustainability work, that it has been difficult to get the reusable packaging sold.
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Rubbish and waste from Max. Photo: Pontus Lundahl/TT.Max: “Consumer behavioral change”
The reason? The customers, according to Max.
“So far there are very few, and we don’t think people know that you can choose reusable packaging. A change in consumer behavior is required,” she tells DI.
According to Lilja, the chain with its 150 restaurants in Sweden sells “less than one” reusable packaging a day.
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