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Marie Lanen
Head of parenting sections (baby, pregnancy, family), psychology and beauty
In its annual Pinterest Predicts report, the platform offers “unique insight into what is expected to emerge or continue to gain traction in 2024.” Discover THE make-up color that should be a hit.
Every year, the Pinterest Predicts report offers users of the platform an overview of the trends that are expected to strengthen in the coming year. In terms of makeup, it’s an original color that stands out.
Royal blue, the color of the year 2024
After a year 2023 placed on the Barbiecore theme; 2024 marks the triumphant return of royal blue in makeup collections. According to the Pinterest Predicts report, Pinterest users are passionate about “blue eyeshadow” (+65%), “fancy blue nails” (+260%) and “blue makeup for teens” (85%).
For all those who would like to get started with the “blue eyes” trend, know that blue is aimed at both beginners and those in the know. However, be careful not to make a mistake with the colors.
- For brown eyes : all shades of blue can be used and will highlight your eyes;
- For hazel eyes : favor blue-gray and duck blue;
- For green eyes : If you want to highlight your irises, it is better to choose a blue-green shade on your eyelids;.
- For blue eyes : Navy blue will highlight very light eyes while turquoise will suit blue-gray eyes better.
Finally, for the most shy, opt for a blue mascara which will highlight your eyes without risking a faux pas.