Taylor Swift’s boyfriend is the NFL player Travis Kelce. That made the Super Bowl bring in billions extra at the box office.
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Cheering on his flame
Last year, the final was watched by 114 million people, making the Super Bowl the world’s most watched and broadcast television program. But one reason why even more people probably watched the game this year is that artist Taylor Swift was there to cheer on her flame.
According to the Sport Business Journal, the number of viewers has increased by seven percent this year compared to the previous season, and that women’s interest in the matches in particular has increased. More women have watched the Super Bowl than at any time in the last 22 years.
The Swift Economy
There is a Taylor effect on the economy of all the cities where her tour The Eras Tour has highlighted. It is the first live concert tour to sell over a billion dollars in tickets.
This corresponds to over a staggering 11 billion Swedish kronor.
The concerts lead to enormous additions to the local business life where she leads – in the form of restaurant visits and hotel nights and more.
The stock market follows the curve
The stock market also follows the Taylor curve – when the film about her tour was released, the stock in the film company rose by over 10 percent.
It reported CNN.
3.5 billion extra
Therefore, it is not strange to think that even the Super Bowl final was helped by the participation of Taylor Swift as a spectator.
“American brand consulting firm Apex Marketing Group has calculated how much money Taylor Swift and Travis Kelce’s media exposure is actually worth to the NFL. They estimate the value at $331.5 million,” writes Swedish daily newspaper and refers to American Quartz.
This corresponds to just under 3.5 billion Swedish kronor.
Fivefold sales
The data is based on the number of reports about the NFL linked to Taylor Swift in the media since she attended her first game of the season on September 24, and sales statistics of, for example, Travis Kelce’s game jerseys – which increased by 400 percent since last season.
Read more about Taylor Swift and finances:
That’s how Taylor Swift became a financial power factor
Fans Concern Over Taylor Swift After Travis Kelce Clip: ‘Spring’
Here Taylor Swift kisses her winner
Will Taylor Swift make it to the Super Bowl?
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