Taylor Swift has been constantly in the headlines this season in connection with the sports series NFL. The artist, who is dating star player Travis Kelce, also enjoyed attention at the Super Bowl.
One of the most popular musicians in the world has been closely associated with the American football league NFL this season. Pop superstar Taylor Swift was also present at the mega event at the Super Bowl in Las Vegas, although he has a tour going on in Asia and Oceania.
Swift flew in his private plane from the other side of the world to the place, as her boyfriend Travis Kelce is one of the star players of the Super Bowl winning Kansas City Chiefs. Kelce was finally leading his team to an overtime victory over the San Francisco 49ers with a score of 25–22.
Swift and Kelce’s relationship has received enormous attention in North America since the relationship was announced. The same happened in the Super Bowl. Swift watched the match in the enclosure of Kelce’s inner circle, including the actor Blake Lively and with Kelce’s family. Towards the end of the match, the superstar was more and more in TV pictures and he was visibly excited for the twists and turns of the match.
Kelce, like the entire Kansas City team, improved his grip in the second half, so Swift’s joy was also filmed more than the rough start. After the match, Swift and Kelce’s emotional moments from the victory celebration took up space on the front pages of major media such as BBC, CNN and the Washington Post.
Kelce was holding the Lombardi Trophy in his lap during the interview after the game. Swift was seen in TV pictures waiting with her partner roaring in joy in the background. After that, the two embraced each other and hundreds of cameras were able to record the exact moment they had been waiting for during the final.
Swift and Kelce’s sensitive moment was after the Super Bowl, for example, on the Washington Post’s website most read article. The article of the newspaper, which was founded 146 years ago, discussed, among other things, Swift’s dressing, introduced the people who came to the match with her and estimated how much she appeared in TV pictures.
After the match was decided, the US politician and former presidential candidate Hillary Clinton shared a post on his own messaging service X account that read in Finnish: Congratulations to Taylor’s boyfriend – and to the entire Kansas City Chiefs community!
See Clinton’s release below.
In the middle of the game, the NFL shared a video of Swift on the arena’s light board on its own X account. Swift drained her mug to loud boos from the audience, but the publication only had the text “Icon”. The series understands the attention value the artist brings to the sport.
Check out the release shared by the NFL on X below.
The relationship has been a jackpot for the NFL
The relationship between Swift and Kelce is completely exceptional in terms of media attention. It attracted a whole new group of followers to the sport with Swift’s passionate fans.
The effects on the popularity of the sports series have been tangible. For example, immediately after the relationship news, sales of Kelce’s jerseys increased by 400 percent, and Kelce’s, the Chiefs’, and the NFL’s social media followings skyrocketed.
Sales of Chiefs matches tripled in 24 hours thanks to the Swift effect. The number of TV viewers at Chiefs matches has grown the most in the group of women aged 18–49. Travis and his brother Jason Kelce podcast jumped from 158th position to number one on Apple’s charts.
Before the Super Bowl, there was a lot of speculation in different media about Swift’s arrival at the game. On social media, Swift’s fans evaluated and calculated the star’s chances of making it to the match after her concert in Tokyo on Saturday. In the end, Swift made it there in good time.
Swift’s tour continues on Friday in Melbourne, Australia. Travis Kelce celebrated his third Super Bowl victory with the Chiefs.