Disney Plus, the digital broadcast platform that is a on-demand and watch video subscription service and started broadcasting in 2019, continues to lose subscribers. There was a loss of more than 1.3 million subscribers on the platform, where Disney entered the industry by making large investments. According to official data, the number of Disney Plus users decreased to 111.3 million subscribers in the September – December period of 2023. For Disney Plus users Will Disney Plus shut down? questions are on the agenda…
Disney Plus Is Losing Subscribers, How Will Disney Stop Losses?
Digital broadcast platform Disney Plus was launched in 2019 and came to our country in 2022. The platform, known for its popular productions, is in competition with Netflix, but things have not been going well lately. The latest move of the platform; There are also news that no one other than those living in the same house can use an account, and that the relevant account will be closed in case of violation of rules. Disney Plus It upset its users.
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According to the data announced for the last quarter of 2023 Number of Disney Plus subscribers It fell from 112.6 million to 111.3 million. It is known that the 1.3 million subscribers in question are US citizens. In fact, we can say that the platform’s loss of users is valid for the whole of 2023, and this situation worries Disney Plus top managers.
Seen as a rival to Netflix Disney Plus, which seems to be in tight competition with Netflix with its moves, seems to be defeated by Netflix if the situation continues like this. Disney Plus users actually complain about subscription fees. Substantial price increases are cited as the reason for the loss of subscribers. Due to the price hikes, many people did not renew their Disney Plus subscriptions.
Reinstated as CEO Bob Iger How to fix this situation is a matter of curiosity. We will soon see whether Disney Plus will be able to find a solution to subscriber losses and what kind of strategy it will follow.
Things Are Going Well at Disney’s Digital Broadcasting Platform Hulu
Although things are not going well on the Disney Plus side, we cannot say the same for Hulu, another digital broadcast platform of Disney. Disney Plus While it was losing subscribers, Hulu’s 3-month subscriber count increased by around 1.2 million. Hulu currently has over 45 million subscribers.
Hulu’s subscriber count It is stated that the popular production The Bear TV series contributed greatly to the increase. In addition, another Disney Platform where things are going well is Hotstar. There is also an increase in the number of users of Hotstar, the Indian version of Disney Plus. Number of Hotstar subscribers It has increased by 700 thousand people.