News24 has previously written about the great change that Marabou has undergone. Their packaging has received a marked new design.
The royal house breaks with Marabou
Marabou gets a new design
The packaging of the various chocolate bars will from now on have clearer text and a “Made in Sweden” label. The chocolate bars will also have a larger “M”, where the design will differ slightly depending on the flavor of the chocolate bar.
Shocking news: Marabou remakes classic milk chocolate
– Everyone has their favorite Marabou, and the taste of each individual chocolate cake is something that we want to highlight and strengthen further. After working on the new design of Marabou, which has been going on for almost two years, we are proud to finally present the new playful look, says Helena Arver, Senior Brand Manager at Marabou i a press release.
The customers rave about the new design
Now customers are raving about the new design, which took two years to develop. Many people think that it is terribly ugly and looks cheap.
What is the difference between Marabou and Fazer?
In a thread on X, formerly Twitter, the new design has been wildly discussed. The thread has gone viral with over 80,000 views. And people aren’t afraid to speak their minds.
“What the hell is this disgusting packaging?!”.
“Is it Mondelez’s way of trying to flirt back with Ukraine colors?”.
“Good with ugly packaging. Fewer who buy Putin supporters”.
“Looks like some cheap chocolate you can buy at Willys for SEK 10 that makes you sick after eating half”.
“Saw one like that Daim too. Extremely ugly…”.