(Finance) – There are times when disconnecting is essential, because the time spent together is the most important value. It is the message at the heart of the WINDTRE video dedicated to Father’s Day, which speaks of closeness and connections between people, especially those between fathers and children. The film reaffirms the company’s commitment to promoting responsible use of digital technologies.
The protagonist is a son who decides to travel and return to the places of childhood and adolescence, to meet the father he hasn’t seen for some time. The video ends with an invitation to turn off the smartphone to celebrate the day dedicated to fathers offline. Some influencers who today will stay away from the Internet and social networks to be with their fathers also participate in the #offlinefordad initiative.
For Tommaso Vitali, Brand & B2C Marketing Director of WINDTRE: “The video ‘Dad’ confirms a fundamental value for WINDTRE, that of digital responsibility. Internet and smartphones have become central tools in our daily lives, to study, work and share, but we must use them consciously. As the video shows, in fact, there are times when you need to be offline to really connect with the people we love. ”
The video ‘Dad’ is available on the WINDTRE YouTube channel.