The catalog of unlimited films and series continues to attract new subscribers: Netflix begins 2024 by reaching the milestone of 260 million subscribers worldwide. The platform is thus celebrating a spectacular increase in its number of subscribers at the end of the year, with 13 million additional subscriptions.
A figure all the more important since Netflix had already gained 6 million subscribers last summer, in the middle of a strike by Hollywood actors and screenwriters which caused the cessation of filming of films and series.
The platform’s policy on account sharing has therefore paid off. Since May 2023, Netflix has put an end to sharing access codes which allowed several people to share a subscription by connecting to the same account, without paying a higher price. Netflix is now imitating sharing access to its catalog, requiring users in more than 100 countries to pay to add profiles to their account.
Success of subscriptions with advertisements
Since 2022, the platform has also introduced cheaper subscriptions, with advertising, which seem to be very successful: while Netflix announced 15 million subscribers to this formula last November, there are now 23 million worldwide. .
The streaming giant also changed its subscription plans by removing the subscription to its “Essential” offer in December, which allowed access to a single screen, leading to an increase in prices for new subscribers.
Innovations have also appeared in France: since mid-January, Netflix has joined forces with Carrefour to offer a bundled subscription formula and discounts in supermarkets, in the testing phase in the urban areas of Rouen and Bordeaux. “For €5.99 per month and without commitment, customers simultaneously benefit from a 10% reduction on all Carrefour brand products”, i.e. more than 6,000 references, “and a Netflix Standard subscription with advertising” , the two companies announced in a press release.
Formulas of the same type have already been launched in the United States by the streaming platform Paramount +, in partnership with the mass distribution giant Walmart.