(Finance) – Over 1,300 exhibiting brands from 37 countries: inaugurated Vicenzaoro January – The Jewelery Boutique Show which opens the anniversary of the 70th anniversary of the goldsmith event in Vicenza. From today until Tuesday 23 January, the international exhibition of Italian Exhibition Group hosts in the entire Vicenza exhibition center. Not just Made in Italy, 40% of the pavilions is occupied by international exhibitors and around 600 buyers hosted from 72 countries thanks to the support of the network of ICE offices around the world and for the event that opens the calendar of gold and jewelery fairs in the world. Vicenzaoro is a place for global networking, previews of trends and an event that combines innovation, information and training for the entire goldsmith supply chain.
Vicenzaoro January opened its doors together with T.Gold, the international exhibition of technologies and machinery for the goldsmith’s sector. Finally, the marketplace dedicated to fine vintage watches and jewelery VO Vintage (the latter is open to the public in the foyer of the fair until Monday 22nd). “The investment of around 60 million was entirely self-financed, which starts with the demolition of the “snail” to make room for a new 22 thousand square meter pavilion, will completely change the layout of our events. It is the first step for the next 70 years”, underlines the IEG president Maurizio Renzo Ermeti.
At the opening ceremony of the event, which saw the radio host Matteo Caccia retrace the 70 years of gold fairs in Vicenza in an ideal story, with speakers from Maurizio Renzo Ermeti, president of the Italian Exhibition Group, Luca Zaia, president of the Veneto Region, Giacomo Possamai, mayor of Vicenza, Matteo Zoppas, president of the ICE Agency, Andrea Nardin, president of the Province of Vicenza, Claudia Piaserico, president of Federorafi. Message from the Minister of Business and Made in Italy Adolfo Urso (statements attached).
Gold sector between growth and new challenges – For the 2023, rises to 44% (from 39% in the June edition) the percentage of companies in the gold and jewelery sector that declare a growth in turnover. While for 2024, operators’ expectations show greater caution, especially for smaller companies; on the other hand, 50% of medium-large companies expect a growing turnover. If the Istat production index highlights a progressive slowdown during 2023 which leads the data for the first 10 months to record a slight decline (-1.4%), it is however more contained than the fashion system (-6.6% ). In 2022, Italy confirmed itself as the leading European exporter in the sectorwith 8.2 billion euros, and the fifth in the world, with a share of 10.1%, a clear improvement compared to 8.3% in 2019. This is the picture that emerged from the fifth edition of the economic survey “The Italian gold sector: new challenges in a constantly changing scenario”, created by Intesa Sanpaolo for Club degli Orafi and presented on the opening day of Vicenzaoro January.
Trends – Trendvision, the independent observatory of the Italian Exhibition Group curated by Paola De Luca, identifies five trends that characterize the collections present at Vicenzaoro January 2024. “Urban Essentials”, which celebrates the essential and mixes industrial materials such as titanium or ceramic with refined and minimalist details inspired by urban and gender neutral architecture. Style options include transformable pieces, earrings with removable pieces and layered bracelets. The neutral color palette of black, white, gunmetal gray and deep metallic tones allows for customized combinations. “Craftcore” it is the reconnection with the past, the “family treasure”, from cameos to coins in the name of repechage mixed with design. “Naturadelic”, embodies the bold fusion of the natural world with psychedelic aesthetics: nature fused with vibrant colors, organic shapes and innovative materials. Absolute freedom of interpretation of personal style is a matter of “Storystyling”: the art of combining and layering jewelry in unconventional ways, which tells distinct stories and reflects the wearer’s personality. Chains lend themselves well to creating layered jewelry in creative ways. Finally, the “Patternology”, with contrasting color palettes, stylized graphics and patterns characterized by simple and sophisticated geometric shapes that echo vintage geometries and charm, such as the timeless Art Déco or the retro-futuristic vibrations of the 70s.
For the high-end, in the windows of Vicenzaoro, the luxury brands of the Italian gold districts together with the best of European production with numerous companies from Germany, France and Spain.