Audi CEO Markus Duesmann, who answered questions at the event where the financial results for 2021 were shared, made an unexpected statement on the pickup side.
Unfortunately, the life of the adventure, in which Mercedes received the badge of the world’s first premium pickup model, including with the X-Class, was shorter than expected. Although a six-cylinder engine option was offered in the process, the model, which could not deliver what was expected in sales, was discontinued in May 2020. While the Europe-based adventure of the pickup market continues to bleed, a statement came from the Audi front that would raise the fire again. Launching its approach that will blend the SW body type with the electric future with the A6 Avant e-tron concept, the brand may surprise you on the pickup side in the upcoming period. The first statement that sparked the issue came directly from CEO Markus Duesmann.
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Audi CEO Markus Duesmann speaks cautiously about pickup
The decrease in the number of players after the withdrawal of Nissan Navara, which served as the infrastructure for the X-Class from the European market, is undoubtedly a remarkable picture. Audi CEO Duessman does not neglect to underline the logical moves in the 2021 results, which they managed to carry the 2020 figures to a higher point in terms of profitability. Knowing that they need to make a good analysis on the X-Class example, which is in front of them, Duesmann stated without hesitation during the event that despite everything, they welcome the idea of an electric pickup in the premium segment.
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Successful manager, who also said that they could not speak clearly; “For now, I can’t promise you that we will turn a project on the electric pickup side into reality. However, we are evaluating whether it will happen or not.” he stated. Following these statements by Duessman, Bentley CEO Adrian Hallmark added to the conversation; “To be honest, I am not very happy to see a pickup in our product range.” was one of the memorable moments of the event. After Duesmann’s surprise statements, eyes are turned to Audi, and it will no longer be surprising that the brand will launch a concept pickup in the coming days.