“It is difficult to create a completely unique lion”, the club responds to the criticism.
The club says in a press release that it still has confidence in the agency that produced the profile.
“As said before, it is easy for animals to become generic and it is difficult to create a completely unique lion that does not resemble anything else. We remain convinced that the logo as a whole has received the major boost it needed,” writes chairman Johan Ladenberg in a message that Corren tagit part of.
The reason for the change of club logo is to distinguish itself from the hockey club Linköpings HC, with which it previously shared a logo.