created by artificial intelligence virtual influencer The trend is about to explode in a big way and real influencers are very worried about it. does.
Thanks to productive artificial intelligence systems and other developing tools / services, virtual It has become very easy to create characters, or in other words, realistic-looking virtual people. Here are these virtual characters or their increasing use virtual influencers, Recently, brands with serious advertising budgets have started to like it very much. More brands now virtual influencer It spends advertising on its social media accounts, and this is expected to increase in the new year. This infrastructure is very popular because it is easier to control and manage. Real influencers are starting to get very worried. According to the latest interviews There are many influencers who think that characters created by artificial intelligence will take away their business.In the new era, there are two different models: those that only change their faces virtually, and those that are created entirely digitally from start to finish. virtual influencer infrastructure appears. Of course, no one can predict exactly where this business will lead, and it is reported that many brands want to create their own virtual influencers instead of spending abroad. This situation is of course It’s never good news for many internet celebrities.The sector has been changing at an incredibly fast pace lately.
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There was a notable case before this on the generative artificial intelligence side. For those who missed it, from important broadcasting organizations The New York Times, to train the large language models (GPT) that power OpenAI’s ChatGPT and Microsoft Copilot, as part of the lawsuit filed by He claims that he copied millions of his articles without permission. The Times wants both companies to be held responsible for billions of dollars in damages within the scope of this lawsuit. This event The New York Times It comes on top of an Apple-centered news recently shared by. According to information available by the company, the technology giant apple, own artificial intelligence model he works on $50 million through a multi-year agreement It aims to educate using information / content on news sites. Among the news sites mentioned Condé Nast, NBC News, Vogue, Wired, Vanity Fair, Ars Technica, Glamour, The New Yorker, GQ and more, including Other platforms are expected to be included in the list over time.. As far as it is said, there are those who are cold towards the process, as well as those who are warm about it. Apple definitely needs such data. It is very risky for the technology giant to use data from Google to train its own artificial intelligence model. wants to approach the process in the right way, both ethically and legally. The reason behind this is to avoid such cases.
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Of course, this is not the first time this issue has come up. In an open letter signed by more than 8,500 people, it was stated that the technology companies behind artificial intelligence systems centered on large language models such as ChatGPT, Bard and LLaMa, His use of written works without permission and payment is criticized and important steps are requested to be taken here..
“These technologies imitate our language, our stories, our style and our ideas. “Millions of copyrighted books, articles, essays and poems become food for artificial intelligence systems; they are seen as endless meals without a bill.” The authors say that the companies that develop these systems provide publishers with He states that they do not issue licenses and states that they incur losses in this regard.
The authors, who are generally right on this issue, demand that companies developing artificial intelligence and large language models take the following steps:
1. If you want to use our copyrighted materials in your productive artificial intelligence programs, come and get permission first.
2. Compensate authors fairly for past and ongoing use of our work in your productive AI programs.
3. Fairly compensate authors if the use of our works results from artificial intelligence, whether or not the content provided by artificial intelligence systems violates existing laws.
Productive AI systems such as ChatGPT can create surprisingly good articles / articles / poems after given commands, and can also summarize many books. Systems that learn this information through “real” artifacts/data, “copyright / copyright” continues to create controversy.