IF Metall’s strike against Tesla over the automaker’s reluctance to sign a collective agreement has become a long-drawn story.
The strike, with associated sympathy measures at other companies, has done well for Tesla. For example, you don’t get your cars unloaded at the ports, and you don’t get the license plates for your new cars delivered.
Many Swedes are also upset at Tesla’s rudeness and several companies, such as Taxi Stockholm, have boycotted the company.
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Still selling like hotcakes
However, the fact that many people are angry with Tesla does not seem to have had a major impact on the sales figures.
During 2023, sales in Sweden have gone better than ever for the brand.
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Tesla Model Y is Sweden’s most popular car
Just before Christmas reported All about electric cars that the Tesla Model Y had just passed 16,000 delivered cars in Sweden in 2023.
This makes Model Y the most registered car model in Sweden during the year. With around 26,000 registered cars, it is also the most common electric car in the country, closely followed by the Volkswagen ID.4.
The model is also popular in the rest of the Nordic region, and in both Denmark and Norway, the Model Y has broken records for the most cars sold of a model in one year.
More than doubles sales
Tesla is also the best-selling electric car brand in Sweden in 2023, announcing just before Christmas that it had passed 20,000 registrations in 2023.
This means an increase of a whopping 118 percent in 2023 compared to the year before according to All about electric cars.
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Also increasing globally
It is not only in Sweden that Tesla’s sales are increasing.
According to experts who Automotive News have spoken to, the brand is estimated to have delivered around 1.82 million cars globally in 2023.
This is an increase of 37 percent compared to 2022, but does not quite reach the target of 2 million cars that CEO Elon Musk stated at the beginning of the year.
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