Denice Moberg, 29, is one of Sweden’s most famous fitness profiles. On Instagram, she has almost a million followers, and there she updates a lot about training, but also about family life with her partner Linus Carlén34, and the couple’s two children.
Linus works everyday as a brand manager with Nocco, and Denice is also an ambassador for the drink.
Denice Moberg: “Can you guess what SS means?”
On Instagram this week, she shared a post where she talked about her new project, which she named SS.
“My latest project SS will help you take your goals to the next level. I hope you’re as excited as I am. Can you guess what SS means?” she wrote, asking followers to submit suggestions for what the acronym could stand for.
Denice Moberg launches her new project “SS”. Image source: Instagram/deniceemoberg
“Soul strength” and “Self strength” were some guesses.
Self strenght, one follower guessed. Image source: Instagram/deniceemobergSoul strenght, guessed another. Image source: Instagram/deniceemoberg
Blog monitoring drew attention to Denice Moberg’s post – and the reactions were not long in coming. This as SS is mostly associated with Adolf Hitler’s military organization which during the Second World War committed several war crimes, especially during the Holocaust.
When one of Denice’s followers brought it to her attention, she responded with a picture of a crack sandwich and the text “Noooo” followed by two laughing emojis.
Denice Moberg responded with a curt “Nooo” followed by laughing emojis when a follower pointed out what SS is often associated with. Image source: Instagram/deniceemoberg
In the comment field at Blog coverage reads some reactions:
“Guess she slept through history lessons”
“But then no, just no! How does anyone manage to step on the piano like that, so thoughtlessly or ignorantly.”
“But then. Why are influencers so clueless? please rara use some brain cells sometime please”
“But jeez. A bit like when Siemens wanted to name a gas stove “Zyklon” Not appropriate at all.”
“Definitely no! Just no, so inappropriate and completely thoughtless. Ugh!”
“Disgusting”
“Oh that was really nasty actually”
Also the Instagram account Celebrities Comments drew attention to Denice Moberg’s post – and there the reactions also poured in.
The influencer Mimmi Kapell decorated with books about the Gulag
Previously have News24 wrote about how the influencer Mimmi Kapell was met with criticism when she used a book about the Gulag labor camp as an interior detail.
“Tip on a nice and cheap interior detail, buy books secondhand and put some (2-3 pcs) on top of each other, then a vase & candlestick,” Mimmi wrote to a stack of books.
“Just went by looks so have no idea what I bought don’t judge,” Mimmi wrote on the subsequent story.
There also seemed to be no reading of the book about the Gulag for Mimmi Kapell. On an Instagram Story, she posted a clip where she flipped through the book a little:
– This book is supposed to be very dark, so I’m not going to read it, Mimmi said in the clip.
Mimmi Kapell decorated with a book about the Gulag. Image source: Instagram/mimmikapel