Cheesemonger Gery Peterse notices that more and more customers are asking for advice. “People used to just come for a brie or camembert, now they ask what I recommend with a specific dish or wine.” That makes his work a lot more fun. And it makes people choose more exciting cheeses. “The French blue cheeses sometimes look scary to a Dutch person, while a French person’s mouth waters.” But when he lets customers taste it, they find it much better than expected.