The press agency launched an online competition where Swedes could register their cat for the Lussekatt of the Year and vote for their favourite. The competition was a success and Pressbyrån received 120,000 unique visitors to their website.
– We know that cute animals engage, but none of us at Pressbyrån had expected the overwhelming response! tells Lennart Schultz who is marketing and communications manager for Reitan Convenience Sweden, in a press release.
The food-loving winner: Klara the cat
News24 has been in contact with the winner and her owner who took the Swedes by storm. The cat Clara received 18,498 votes, which makes her the Fluffy Cat of the Year 2023.
Photo: Private.
Klara is 1.5 years old and lives in Jakobsberg. In her description at Pressbyrån, you can read: “Klara is the world’s (food) happiest girl. She has had it pretty bad in the past but with great courage and curiosity has become the world’s most loved fluffy cat!”
Klara’s owner has shared her daily routine with Nyheter24:
Photo: Private. The best tip to win the Year’s Fluffy Cat
The family also shares tips for those who want to win the Lussecat of the Year next year. They tell us that it is important to ask everyone to vote.
– Our best tip is to take the best picture you have of your kitty and tell us about something special that particular kitty does. Then you have to be a hard person and ask exactly everything and everyone to vote during those weeks because it pays off!
Photo: Private.