Italian brand of Shineray Group SWMhas entered the Turkish market, the prices of the first vehicles that the brand will bring to Turkey have been determined. happened.
SWM Engine, According to the information given at the launch held today, it will arrive in Turkey within the next month. G01 And G01F will bring their models. to Turkey in February G05 And G03F models will arrive in March. G03F REEV And X30L EV models will be available in Turkey. The company, which announced that it will bring the new LCV EV to Turkey at the end of 2024, will arrive only in January in the first stage. G01 And G01F gives the prices of the models. Accordingly, Premium DCT version for G01F 1 million 270 thousand TLfrom, G01 with Elite DCT 1 million 199 thousand TLif G01 Comfort MT 922 thousand TLIt can be obtained from . In the previous statement about the brand’s adventure in Türkiye the following was reported: “The dynamic structure of the Turkish automotive market encourages international brands and companies to invest in Turkey. ATMO Group, which entered the Turkish market by acquiring dealerships of different brands for the first time in 2023, is preparing to increase the number of brands it represents. In this context, International ATMO Group is preparing to introduce the Italian automotive manufacturer SWM brand to the Turkish market as of December.
YOU MAY BE INTERESTED IN
It produces more than 300 thousand vehicles a year! SWM brand, which is preparing to enter the Turkish market with ATMO Group, was founded in Italy in 1971. SWM, which was acquired by Chinese Shineray Holding in 2014, was renamed as SWM Motors in 2016, under Brilliance Shineray Chongqing Automobile Co., which is owned by Shineray Holding. Ltd. was incorporated. SWM’s design office is in Milan and has a completely Italian style. Its R&D Center, which employs more than 1,000 people, is located in Chongging, China. “The brand produces more than 300 thousand vehicles annually.”
ATMO Group Türkiye CEO Anton Chernov, “Of course, we have no doubt that the SWM brand, supported by a very important and large automotive manufacturer such as the Chinese Shineray Group, will quickly gain the appreciation of Turkish customers. “We believe that we will bring dynamism to the Turkish automotive market with our accessible and assertive SUV models,” he said.
Anton Chernov emphasized that negotiations are continuing to complete the dealer structure very quickly., “Our strong structure, which spreads throughout Turkey, will be ready in a short time. Observing the sophisticated production and strict quality standard of the German automotive industry, SWM offers a completely new driving experience with market-leading technologies such as plug-in hybrids and electric vehicles. Our goal with SWM is to offer our customers the combination of design and performance and current technologies with maximum safety. We have full faith that you will achieve great success in a short time with the SWM brand.” he said.
In their team, SWM’s R&D and production quality, which is the signature of BMW designers, is carried out in accordance with the Brilliance-BMW quality management system. Thanks to field inspections and quality controls carried out by Franz Gollmann, former quality director of the BMW Group, all vehicles are produced to European standards.
Stating that Turkey is one of the most important European markets in SWM’s worldwide plan, SWM Overseas General Manager Li Guo said, “We will treat our Turkish customers with the highest priority. “We have full faith that we will win the hearts of Turkish consumers in a short time with our sincere and sincere service approach,” he said.