An official announcement was made minutes ago. With this announcement, the new B-SUV signed by Alfa Romeo will be named “Milano”. announced.
About the Alfa Romeo Milano, which will be introduced in the coming months, the company has stated the following: “Alfa Romeo announced the name of its highly anticipated new player in the B-SUV segment. The launch of “Milano”, the first Sport Urban Vehicle in the brand’s history, whose 100 percent electric version will also be offered to world markets, will be held in Milan, Italy, in April 2024. The world launch of Alfa Romeo Milano will be a tribute to Milan, the city from which it takes its name and where everything about the brand began on June 24, 1910. With Milano, the brand is re-entering the B segment, the largest segment in Europe. “This new model, which fully embodies the brand’s noble Italian sportiness, is seen as a new door to the world of the brand for Alfisti (Alfa Romeo enthusiasts) and everyone fascinated by Alfa Romeos.”
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About subject company CEO Jean-Philippe Imparato, “With the arrival of Milan, a series that meets the expectations and desires of all Alfa Romeo fans will be completed in 2024. With Milan, we want to welcome Giulietta and Mito owner Alfisti back to the brand and renew their love for the brand. Milan also welcomes everyone looking for the distinctive beauty of Italian design with a unique sporting experience in this segment. Milan will be a milestone in the company’s transition to electric cars; “Just like Tonale, it also undertakes an important mission to strengthen the global presence of the brand.” said
Also shared:: “One of the most important elements that define an automobile manufacturer’s identity is its logo. The company’s emblem includes the coat of arms of the Visconti family, which has defined Milan since 1910. Between 1910 and 1972, the name MILANO was located at the bottom of the logo. Until 1918, this name was accompanied by the abbreviation ALFA (Anonima Lombarda Fabbrica Automobili), and from 1919 onwards ALFA ROMEO; accompanied by his name.
Considered one of the symbols of Made in Italy, the city of Milan has always played an important cultural role locally and globally in the fields of art, fashion, design and music, and now acts as an international manifesto of modernity, innovation and sustainability.
The company chose its home city of Milan to open a new, exciting page in its history and reinterpret sportiness in the 21st century. This decision therefore goes beyond the iconic names of past models and more recent mountain crossovers to once again connect with Italian roots. “The company is preparing to boldly present to the world the values that have always made it a unique brand.”