Melfest på stan is for more people to have the opportunity to experience the Melodifestival acid and to create meetings between artists, audiences and the partners of the Melodifestival tour.
The event is organized by Live Nation and SVT together with the municipalities with the aim of creating an atmosphere for the big music festival and offering activities for the whole family. Among other things in the form of performances with artists on the main stage and dancing with Sommarskuggan and Bolibompadraken.
This is what Live Nation says in a press release.
– Here in Växjö there was a lot of interest when the tickets were released and most sold out very quickly. That’s why it feels extra fun to welcome Melfest to town. It will be a way for more people to take part in the event and the joy and atmosphere that Melodifestivalen brings, says Maria Lexert, Växjö & Co.
Daughter with the song “Little tot” 2021. Image source: Henrik Montgomery/TT
– We are really looking forward to organizing a real folk festival at Fristadstorget in connection with the competition of the Melodifestivalen. Not everyone has the opportunity to get a seat at the shows in the STIGA Sports Arena, but everyone is welcome at Fristadstorget. In 2020 we had more than 6000 visitors on the square and I believe in even more this time, greetings Micke LönngrenEvent Manager Destination Eskilstuna
– We welcome the Melodifestivalen to Karlstad with a lovely family party on both Friday and Saturday with colorful entertainment on Stora Torget in Karlstad. We hope that lots of Karlstad residents, Värmlanders and visitors will want to take part in the festival excitement in central Karlstad, says Linda Larsson (S), chairman of the municipal board.
– Melfest spreads incredible joy and we are really happy that this year it is also part of our valued Festival Week, with lots of activities for the whole family!”, says Sofia Rundström, center manager at Westfield Mall of Scandinavia.
– The festival week in Westfield Mall of Scandinavia is a folk party filled with artist performances, meet and greets, fantastic partner activations and much, much more. Here, everyone is welcome to experience the wonderful interlude atmosphere together and cheer for the final in Friends Arena. We are very happy to do this in partnership with SVT and Live Nation”, says Jacob Brandon-Cox, Brand Partnership & Media Manager, Westfield Rise Nordics
Place and time:
17 February Växjö, Stortorget
24 February Eskilstuna, Fristadstorget
2 March Karlstad, Stora torget
March 9 Stockholm, Westfield Mall of Scandinavia
The event runs from 11:00 AM – 2:00 PM in each city.