Odeeo published a report containing data from 75 million audio ads on the platform. According to the statement, mobile gamers love audio ads. In-game audio advertising platform Odeeo also revealed behavioral analysis of players. The company examined 75 million audio ad impressions in 400 games on the platform and shared the data it obtained about players’ attitudes towards ads.
Mobile Gamers Like Audio Ads, According to Odeeo Analysis
Odeeo’s analysis of players’ attitudes towards in-game audio ads is of great importance for advertising companies. In the analyzes shared by Odeeo, length of in-game audio adsThe effects of details such as location, size, etc. on the performance of the ad can be seen. In light of this information, advertisers will be able to use more effective methods.
According to the analysis of 75 million ads shown in 400 games, approximately 90 percent of audio ads are watched without skipping. From here it can be concluded that voice advertising interaction is high. In addition, in audio ads, LTR, that is, the listening rate of the ad, is more than 80 percent, as well as short ads. a 95 percent completion rate owner. This shows that short ads are actually more effective.
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The information that gives the most striking results in the Odeeo analysis is about the position of the ad. According to the description, in a gaming session first place ad It is not skipped 94 percent of the time, and the ad with the highest click-through rate is the first in line. In addition, even if the click-through rate for in-game audio ads decreases depending on their location, they still remain above industry standards. For example, even the 5th and 6th ads have a click-through rate of over 1 percent.
Statements by Odeeo CEO Amit Monheit
Making a statement about in-game audio advertising analysis, Odeeo CEO Amit Monheit said that they have organized many campaigns for large global advertisers in recent years. Monheit stated that the advertising service they provide can be analyzed better as it matures. performance of ads He explained that they can examine the factors affecting the product and provide better feedback to advertisers.
In-game advertising Stating that they see that it is effective and powerful, Amit Monheit declared in his statement that they will work to ensure that all advertisers use this power. In addition, advertisers also state that they think positively about in-game advertising and that they have adopted this new method.