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She is 25 years old, a successful influencer, born under the sign of Scorpio and earns a lot of money from her scantily clad images.
True?
At least the last one.
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The AI-created model Aitana Lopez is successful both at Instagram with hundreds of thousands of followers and on the paid site Fanvue, a competitor to OnlyFans.
She has been created by the Spanish designer Rubén Cruz, writes Euronews.
He states that people are interested in “life” more than just “pictures,” so Cruz and his team put a lot of effort into “telling a story” around her social media content.
Influencer in Barcelona
– We made her based on what the public likes the most. We have thought about what has trended in recent years in taste, hobbies and special interests, says Cruz.
Every week, the team behind the “25-year-old” meets and plans what she will do in the coming period.
Which places she should visit, which people she should meet.
The story behind Aitana is that she is a young woman living in Barcelona. She is an influencer in the fitness industry and was born under the sign of Scorpio.
Successful
The number of followers on Instagram means that Cruz and his company can take about 10,000 kroner to use her in sponsored posts.
In total, their virtual model can bring in more than SEK 100,000 a month.
And for many, the scantily clad model appears strikingly real.
– A famous Latin American actor wrote to her to ask about a date. He had no idea she didn’t exist, Cruz says.
Want own fake models
He states that his company has received several requests from other companies to purchase their own AI models for their marketing.
– They want an image that is not a real person and that represents the values of their brand and does not create continuity problems if they need to fire someone or have someone they can no longer count on, says Cruz to Euronews.
He believes that an AI model can give smaller companies an opportunity for advertising campaigns they would otherwise not be able to afford.