internet giant Google, Apple’s messaging service that only works on its own devices iMessageHe is trying to open the doors of .
iMessage is among the most important elements of the Apple ecosystem. This messaging infrastructure works through the built-in messaging application, and people are classified with different colors according to the devices they use. The color of a message bubble you receive blue from iPhone, green It comes from an Android phone (only SMS, not data). internet giant Google He has been very critical of exactly this for a long time. The company said that this situation created “iPhone purchasing pressure”, especially among young people, and that most of the time He claims it has led to the exclusion of Android users. It is reported that this situation, which is especially seen in group chats, has reached the point of despising a person who has a green balloon in his name, that is, an Android user, and it is requested that this be changed specifically for iMessage. Stating that Apple should not benefit from the bullying that occurs here, Google, also wants Apple to stop seeing Android users as “second-class citizens”. However, Apple does not give up on this.
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Taking a new step in this regard Google, Large operators based in Europe Vodafone, Deutsche Telekom, Telefónica And OrangeHe made an important request to the European Commission with the support of found. In this context, Apple is asked to open the doors of the iMessage service, so that people can send and receive messages between WhatsApp or Google Messages applications and the iMessage application. This situation, which Apple opposes in order to protect the ecosystem, has been wanted for a long time to change, and this process is expected to become clear in February 2024. If the decision Google wants is based in Europe, Apple will It will have to move to RCS infrastructure and deploy it globally.
European Union, recently launched Digital Markets Act (DMA) antitrust in the field of technology with its legislation and European-centered Wants to create a solid antitrust foundation. under DMA Alphabet (Google), Amazon, Apple, ByteDance (TikTok developer), Meta And MicrosoftIt is announced that the six major technology companies, consisting of , are the six major gatekeepers of the modern era, and these companies are now must comply with regulations that prevent them from monopolizing digital spaces.
The decision made by Apple to put USB-C ports on iPhones European Union, He also wants the company to open the doors, that is, to end the closed ecosystem structure to some extent. Making a statement on this issue, Thierry Breton also said that after the iPhone 15’s transition to USB-C, Apple should now open platforms such as the App Store to its competitors. Breton on this “Whether it’s electronic wallets, browsers or app stores, consumers who use iPhones should also be able to benefit from competitive services from other companies.” said.