internet giant Googlehas started the AR advertising era for cosmetic products and more with the new infrastructure it has been working on for a long time. is starting.
People living abroad are now Google They will be able to have a much more effective shopping experience when looking at cosmetic products and more. The new one started to be put into operation “AR Beauty” advertising infrastructure, people’s products will appear directly in the search results “virtual” It will allow people to try it out. In these advertisements, it will be possible to see how the product will actually look or what its effect will be, and in addition, the product can be tried in person through the camera via augmented reality. Here a virtual placement will be implemented using facial recognition, Thus, for example, it can be easily seen how a lipstick should stay on the lips.. You can see how the system, which will come to other countries in the future, works in Google’s GIF post below:
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Meanwhile, the company wants to bring productive artificial intelligence directly to the search results and has been working on this for a long time.Search Generative Experience (SGE)under the name ” “Labs“ Centered tests are carried out. Behind these tests, instead of the site giving some results to the search terms as it does now, Generating effective answers through productive artificial intelligence.
This useful infrastructure produces detailed answers to people about the topics they are looking for and provides information here. In addition to what is published on the websites, help is taken from specially trained large language models..
The system adds sources to the information it receives from websites and even generates possible follow-up questions for people. As far as we know today Great work is being done to bring advertisements to this infrastructure. Of course, the company does not want to miss SGE’s advertising, which is one of its main sources of income.