While Iris Apfel has just celebrated her hundredth candle, the H&M brand offers her the opportunity to imagine a line available from March 31.
One hundred years of style, a challenge? Not for the spirited Iris Arpfel, which celebrated a century of colorful life on August 29. This former art and fashion student has become one of the contemporary benchmarks in terms of style. His credo: striking colors, improbable prints, XXL jewelry and large-rimmed glasses. The one who was a designer and interior decorator now lends herself to the game of styling for H&M. With the Swedish fast fashion giant, Iris Apfel imagines a cheerful collection of dresses, ensembles and accessories.
A line “playful, opulent and rich with bright colors, original prints and luxurious materials. The look is elegant and complemented by gorgeous jewelry, which exemplifies Iris’ style.“, says Ann-Sofie Johansson, creative director of H&M.
Style for all
“Style doesn’t necessarily mean spending a lot of money. The question is not to know which garment we choose and who wears it, but to feel good in it. Style is an expression of oneself and above all, a look“, confides the most elegant of centenarians.
For H&M, it is “[rendre] tribute to a unique and extraordinary woman and her creative and daring style. She shows that style has no age“, develops Ann-Sofie Johansson. This is confirmed by the first images of the collaboration. Available from March 31 in the Parisian H&M store on rue Lafayette as well as on the Internet, this line brings together printed dresses, silky caftans, patterned moccasins, figurative jewelry… In short, shimmering pieces that should quickly go sold out.