Operation Impact 2023, a national public awareness campaign aimed at making Canada’s roads the safest in the world, begins Saturday.
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By promoting safe driving behaviors, police hope to help prevent collisions, save lives, and reduce injuries on roads.
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From Saturday to Monday, police across the country, including the Brantford Police Service, will be focused on behaviors that put drivers, passengers, and other road users at risk: impaired driving due to alcohol, drugs, or fatigue, as well as aggressive driving , distracted driving, and driving without a seat belt.
This year’s campaign theme emphasizes the accountability and the role each driver has to play to support traffic safety on the streets and highways in their community.
“There remain far too many preventable collisions on our roadways,” said Robin Matthews-Osmond, Brantford Police Service’s corporate communications manager. “By educating drivers of the risks and enforcing negligent behaviors, we can all play our part in keeping our roads safe. Community safety is a shared responsibility.”
Each year, motor vehicle collisions kill about 2,000 Canadians and seriously injure another 10,000,
It is not a coincidence that the timing of this campaign to achieve safer streets and highways takes place on the long weekend, said Matthews-Osmond. More people are traveling and collisions are more frequent.
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