According to the research conducted by Deloitte, the world’s largest audit, consultancy and market research company with more than 400 thousand employees; online games are the socialization area of the new generation in nature. While this rate rises to over 60 percent in Generation Z, the rate is around 40 percent in Generation Y.
Online Games A Place to Socialize for People Under 42
In the research conducted by Deloitte, the average age of people under the age of 42, corresponding to the Y and Z generations; average socialization rate in online games 48 percent was measured as . While this rate decreases with age, it increases significantly as age decreases.
In the research conducted by the company, considering all age groups, in online games While the socialization rate is around 30 percent; These consumers who participated in the research find “online experiences” as important as face-to-face interaction.
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Online Games Are Being Replaced by Social Media in Old Ages
The time spent and interaction in online games is reaching its peak among children and young people. With adulthood from games Online socialization, which is shifting towards social media channels, turns to face-to-face interaction at older ages. However, online socialization is increasing every year in all age groups.
With the increase in socialization and time spent in online channels, consumers’ habits are also changing. In online games Those who socialize spend more online on these games. The time spent on social media also draws attention as factors that increase e-commerce.
Generation Y and Z Are More Influenced by Game Reviewers, Youtubers and Influencers
In the research conducted on the reasons for choosing games, the importance of online interaction and socialization emerges once again. Because those born after 1981 also watch and read in their gaming and social media preferences.online opinion leaders” is effective. Especially in Generation Z, this rate was measured to be even above 70 percent.
Spending made online also parallels this. Instead of going directly to the shopping site for the product you need, you can generally visit Youtubers or influencers The shopping preferences of the new generation who listen to their advice may also differ and take shape accordingly.
Source: https://www2.deloitte.com/tr/tr.html