European Union, The Digital Markets Act, or DMA for short, draws new lines for technology companies, and this new era also affects Apple. affecting.
European Union, recently launched Digital Markets Act (DMA) antitrust in the field of technology with its legislation and European-centered Wants to create a solid antitrust foundation. under DMA Alphabet (Google), Amazon, Apple, ByteDance (TikTok developer), Meta And MicrosoftIt is announced that the six major technology companies, consisting of , are the six major gatekeepers of the modern era, and these companies are now must comply with regulations that prevent them from monopolizing digital spaces. The decision made by Apple to put USB-C ports on iPhones European Union, He wants the company to open the doors, that is, to end the closed ecosystem structure to some extent. Making a statement on this issue, Thierry Breton also said that after the iPhone 15’s transition to USB-C, Apple should now open platforms such as the App Store to its competitors. Breton on this “Whether it’s electronic wallets, browsers or app stores, consumers who use iPhones should also be able to benefit from competitive services from other companies.” said.
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with DMA A really big change is coming to the agenda for Apple. Digital Markets Act, on devices such as smartphones Using third party application markets It opens a locked door for you. In this context, Apple will introduce iOS operating systems in the coming period. Application markets other than App Store And May have to allow app installation from outside the App Store. This situation, which Apple has long opposed and never wanted, could create an incredibly big change in the iOS ecosystem. Because giant companies receive commission from their own payment systems who also want third-party payment systems to be open to everyone signed by the European Union Digital Markets Act, He also wants the base hardware features of the devices to be made public. It seems that the NFC hardware in iPhones, which Apple left exclusively for itself, will be available to everyone with this decision.
Problems experienced so far in European countries with DMA He wants to eliminate it in one fell swoop.. Thanks to DMA, for example, small technology companies will be able to compete more easily with large technology companies. under DMA WhatsApp, Facebook Messenger And iMessage Messaging services such as will also be made more open. According to the description Digital Markets Act With this, these services will be able to communicate / interoperate with each other. In the new era, every producer will also be able to provide free access to consumers. search engine, digital assistant And scanner will be given the opportunity to choose. In addition, it will be mandatory to delete any pre-installed application on iOS and Android devices. In the new era, no company can attract consumers specifically in Europe. will not strictly limit it specifically to its own platform. Thanks to DMA, companies can will become more responsible for content than ever before. In the new era, technology / internet companies will have to remove illegal content faster. With DMA, platforms will have to clearly explain to users how the algorithms they use work. With DMA, people will be able to clearly see what the algorithms do, what they use and what they work on.