On the investment side, Kia, which gears up in electrification with a larger budget than Hyundai, will also host surprises.
The other main name of the group, Kia, was included in the future planning announcements from the Hyundai front the day we left behind. Both brands, which have attracted attention with their successful graphics in recent years, want to get a bigger share of the pie with the electricity market. Kia, which draws attention once again by taking home the “Car of the Year in Europe” award with the EV6, will be quite active until 2030. The South Korean manufacturer, which is preparing to sell 14 new sieve models in different markets by 2027, will produce 4 million units by 2030 with its entire product range. sales target.
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Kia is preparing two electric pickups
We see that Kia, which is preparing to make a comprehensive investment in the focus of sustainable mobility solutions, allocates a very serious budget for these stages. While Hyundai has invested $16 billion for electrification, this figure exceeds $23 billion for Kia. We will start to see the model-based equivalents of this investment as of next year. Announcing that it will launch at least two new electric cars every year until 2027, the most surprising move of the brand on this side is on the pickup side. If there is no disruption in the planning that emerged for the first time with the event, we will see two electric pickup models signed by Kia on the streets. In addition, an electric vehicle focused on urban use, which will be located directly at the entry level, will be one of the weapons that Kia will offer directly to the market.
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Kia was one of the prominent brands in the market with its financial results last year. The brand’s 2021 sales in markets outside of South Korea increased by 9.1 percent compared to last year and reached 2 million 242 thousand 40 units, while its sales in South Korea amounted to 535 thousand 16 units. The South Korean manufacturer had increased its market share to 2.25% by selling 16,583 cars and light commercial vehicles in Turkey in 2021. Targeting global sales of 3.15 million units in 2022, Kia aims to sell 562 thousand vehicles in South Korea and 2.59 million vehicles in markets outside of South Korea, according to regions.
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