(Finance) – After 17 years Twitter says goodbye to the iconic blue bird and, consequently, to the terminology made up of “chirps” associated with it. In its place Elon Musk chooses an “X”, the first step of a larger project that has been in the pipeline for years. The logo, Musk said, “should have been changed a long time ago, sorry it took so long.” The goal of the owner of Tesla and SpaceX is to create
“one app for everything”. A project announced for years. When he took over Twitter last October, Musk clearly said that the social network would be useful to “accelerate the creation” of his project of an app very similar to the Chinese WeChat.
+”It’s very rare, in life and business, to get a second chance to make an impression. Twitter made an impression and changed the way we communicate. Now X will go further,” he tweeted Linda Yaccarino, the CEO of the social network, explaining that “X is the future of limitless interactivity, centered around audio, video, messaging and payments. Powered by artificial intelligence, X will connect us in ways we’re only beginning to imagine.” Yaccarino personally took care of presenting the logo change to advertisers, also explaining to them that X will collaborate more closely with xAI, the new artificial intelligence start-up launched by the billionaire. X and xAI, but also SpaceX, show Musk’s attraction to the letter X: one of his first companies was called X.com (and later became PayPal), Tesla’s first model was the “Model X” and one of the billionaire’s sons is called X by his father.
L’goodbye to the little bird ‘Larry T Bird’ – as he had called the co-founder of Twitter Biz Stone in honor of former Boston Celtics basketball player Larry Bird – could also translate to possible financial problems for Musk: in fact, by downloading Twitter’s most recognizable asset, the billionaire could collide with the concern and skepticism of the banks and investors who have written him billion-dollar checks for the acquisition.