In August, C More’s content moves to TV4 Play.
Those who have C More today will become plus users and those who use TV4 Play today will get more content to enjoy.
– We continue to bring Sweden together in front of independent journalism, high-quality drama, world-class entertainment and sports, says Fredrik Arefalk, content and channel director TV4.
The new TV4 Play will be largely similar to today’s platform. Nyhetsmorgon, Efter fem and TV4 News will continue as today during all days of the year. In the same way, entertainment such as Masked Singer Sweden, Idol, Farmer Seeks Wife, Sweden’s Master Chef and Robinson will continue to bring the family together.
It will also be possible to buy more content, both with and without advertising.
– On the new TV4 Play, users have a greater opportunity to watch TV4’s content as it suits them best. With all content in one and the same service, we become the streaming service for all of Sweden, says Fredrik Arefalk.
It happens with sports
C More today has several sports packages and holds rights such as the Champions League and SHL. These will move into TV4. At the same time, the channels are re-dressed in TV4’s style and will change names. C more Hockey and C More Soccer become TV4 Hockey and TV4 Soccer.