(Tiper Stock Exchange) – believe accelerate growth in the digital market with the launch of a new service model for individuals. In particular, customers – explains the bank in a note – have the possibility of opening an online current account with a debit card with the possibility of requesting a loan in complete autonomy, without having to go to the branch, and at the same time being able to choose whether to use of a personal advisory service of your choice free of charge at any bank outlet, or refer exclusively to a remote branch.
“This choice – he underlines believe – enhances recent investments in the digitization of services and transactionality, allowing a much wider audience to benefit from omnichannel services that are particularly close to the lifestyle of the new generations. For Credem, these innovations represent an important turning point in the strategy of decisive development of the omnichannel service model with an increasingly strong interaction between the physical and digital components”.
With investments of over five million euros, Credem has developed this project in collaboration with several highly qualified partners and market leaders such as Experian (who supported Credem for the digital customer recognition and onboarding platform) e Temenos (which enabled Credem to develop configuration and sales functions for banking products such as accounts and accessories). In this way, the bank has strengthened its commitment to adopting cutting-edge technologies and offering innovative banking solutions. These partnerships have enabled Credem to develop a solid and secure digital infrastructure that meets customer needs.
To present the offer, Credem put the omnichannel advertising campaign “How do you feel when…”. The campaign is conceived by the Leo Burnett agency, adopts an innovative and disruptive language and goes beyond the classic codes of banking communication. A campaign that puts people at the centre, where true innovation is the empathic, omnichannel, human and digital relationship with one’s bank. 30-second commercials were planned, declined in various seconds subjects, on air starting from 25 June both on the main TV stations and with a strong advertising campaign on social and digital channels.
“We are pleased to launch this new service model which represents an important turning point in our history and a decisive choice towards the omnichannel model. The priority – commented the co-general manager of Credem, Stefano Morellini – is to offer our customers an impeccable digital experience, in the Credem style, allowing them to manage their services in self-service mode, with the peace of mind of being able to count on a personal consultant for the important choices in life. Credem is a very solid, capitalized bank with an excellent risk profile and high service standards summarized by the promise of “wellbanking”; behind it is a diversified Group, which has proven to be resilient and profitable even in adverse market contexts. The revision of our service model aims to bring the bank closer to the new lifestyles of the Italian population, making it even more attractive for families and young people. As far as businesses are concerned, Credem continues to strengthen the “Business On” digital platform and will develop additional services and functions designed with our customers in the coming months”.