(Finance) – “Yobee is increasingly projected towards international markets, with a view to operational synergy with the other companies in our group. The goal is to develop new strategies in terms of digital planning and content distribution, with campaigns aimed at specific targets and through influencer marketing, in any case addressing the digital industry as a whole, from social media to communities”. As Alessandro Bonaccorsi, CEO of the Yobee digital hub which, together with the other companies of the group, aims this year to achieve a total turnover exceeding 11 million euros.
Among the levers of growth also a new development path with an international scope, with projects and initiatives that find space not only in Europe but also in the United States and South America. A 360-degree commitment, which Yobee maximizes through the work of the other entrepreneurial realities that are part of the group, namely the unconventional creative agency Keyformat and the influencer marketing and talent agency specialist InfluAction (52% acquired), which arrived after the merger by incorporation with Mediamob.
“We are structuring Yobee with qualified, professional resources capable of brilliantly facing the challenges of the future in a sector, that ofdigital industryin rapid and constant growth. We need skills, specializations, a broad vision of the reference market, communication skills and creativity in the construction of the contents to be conveyed and promoted. We work to create the conditions for looking to the future with a new digital culture” explains Bonaccorsi, specifying that “with Yobee we define, manage and implement advertising campaigns on any channel, with any format, to maximize the engagement capacity, following the development and optimization of digital assets, including e-commerce and social “.
The areas in which the action of Yobee moves are three: the planning strategy and optimization of advertising campaigns on all digital channels, with awareness or performance objectives; there content distribution, to propose projects that embrace social media, communities and influencer marketing; there construction, optimization and management of the digital levers of the Brands, from the website to social networks to e-commerce.
Thanks to the partnership with Matchpoint, part of Unico – the third national distributor of the drug – Yobee has grown a lot in the pharmaceutical sector, but its reference markets are also the automotive, cinema, entertainment, banks and insurance companies, organizations and institutions .
Among the international projects developed by Yobee during 2023 are the Priority Pass and ESCP (Spanish Business School) campaigns, both closed with very brilliant results, and two others still in progress – one involving Friuli Venezia Giulia and the other TIE (True Italian Experience) – which aim to encourage tourist incoming to Italy. “These are activities based on the wise use of influencer marketing at an international level, involving creators capable of becoming ambassadors of the Belpaese, ready to bring the ‘Italian dream’ to life to millions of people passionate about Made in Italy. An effective way to offer brands the opportunity to support and consolidate their presence on foreign markets, while at the same time promoting the destinations and excellence of our country in the eyes of millions of foreign travellers”.