(Tiper Stock Exchange) – Italy makes its way into the markets of South East Asia thanks to the exclusive participation in some of the most important fairs in the area. ENIT participates for the first time in the main tourism fair in Indonesiathe Bali & Beyond Travel Fair (BBTF), which takes place until 17 June 2023, where there are buyers mainly from South East Asia, It will do an encore with the Iltm Asia Pacificthe fair dedicated to the luxury tourism sector of Singapore.
“The Peninsula aims to beat its European competitors also by diversifying and opening up to new frontiers. One of the objectives of the Italian tourism agency is to attract more and more travelers from growing areas”, said Enit president and CEO Ivana Jelinic the marketing director Maria Elena Rossiexplaining that it is necessary “stimulate demand directly in the countries of origin and directs the offer by promoting relationships between tour operators from all over the world as buyers and by connecting them with tourism suppliers as sellers”. To do all this – they say – we need a strategic vision working on reciprocity e promote and enhance the made in Italy.
Southeast Asia is a booming market “who looks to Italy with affection and interest” and has gone in just a few years from 577,000 nights and 98 million euro of investments to over a million nights with a slight weakening of the expenditure of 73 million euros. For this reason, Enit aims to develop an attractive tourist offer that must be repositioned on the international market to increase again and more and more flows and spending on which the pandemic has affected by contracting the market.