After the biggest streamer, the biggest streamer is now switching to the dubious rival Kick

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The biggest streamer on Twitch, Amouranth, is making the move to Kick. She announced this in an announcement video last night. She’s alluding to the $100 million deal signed by the biggest streamer on Twitch, xQc.

Amouranth announces: A tongue-in-cheek video appeared on Amouranth’s Twitter last night:

  • It shows her reading the article about xQc’s 100M deal moving from Twitch to Kick
  • She then calls her agent and says, “So, the $100 million deals are on – Can I get one of those too?” – then gets her old “hot tub” ready to go again
  • The video ends with an overlay of her channel on Kick and another frivolous comment

    • The message of the video is clear: Amouranth is ready to get sexualized again when there is so much money to be made on Kick. In October 2022, she had declared that she only had to behave like this under pressure from a partner. In fact, she already hinted at making more content “that she likes.”

    Earlier on, she had stated that she no longer wanted to be a “shameless” e-girl and wanted to change her content.

    Apparently, all this slipped her mind when she read how much money xQc makes.

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    How much does she get? This is officially unknown. While there are rumors online that she’s getting $30M for 2 years, the info is from a “spoof account” so it’s probably nonsense.

    Is there more to come? Yes, signing Amouranth is apparently part of an offensive by Kick on Twitch. The timing seems clearly coordinated. Casino streamer Trainwreck, closely associated with Stake, said in a stream that one obliges after xQc:

  • A woman
  • A shooter player
  • A variety streamer
  • A personality streamer

    • So there could be 3 bigger names to follow.

    Here is Kick’s announcement video

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    This is the strange thing about the deal: Actually, Amouranth has a clear business concept:

  • She presented herself freely on Twitch, Twitter and Instagram, but still within the framework of the platforms’ rules. This content is free
  • Anyone who liked this free content was directed to the Onlyfans platform
  • There was more sexualized content with her on the co-payment platform, but that cost money

    • For this concept, with which she ultimately earns her money on Onlyfans, she needed Twitch as an “advertising board that gives her money to advertise there.” If she now renounces this platform, Kick’s offer must obviously be lucrative.

    Kick also offers “bad” boys and girls the chance to make money

    What is noticeable? It is now noticeable that streamers in particular who are considered “non-brandsafe” are switching to Kick, i.e. they are not very suitable for advertising deals with large companies.

    Anyone who earns their money with gambling, controversial views or sexualized content does not offer an environment in which companies like Coca-Cola or Microsoft would like to advertise. Although they bring range, they are controversial:

    So while DrDisrespect is a big streamer, he didn’t get an exclusive deal after his ban from Twitch on YouTube and lost his old deals. As a result, he now earns much less than at his peak on Twitch.

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    In the past, only “clean” streamers like Ninja, shroud, TimTheTatman or Valkyrae were able to switch to other platforms such as Mixer or YouTube.

    Stake now also offers a way for the likes of xQc, Amouranth and Adin Ross to make money. In Germany, casino streamers in particular are aggressively promoting the platform.

    “Then I’ll just make my own twitch – with blackjack!”

    What’s that with a kick? Kick is a platform that is heavily linked to the online casino Stake. The platform emerged after Twitch banned its streamers from staking streams.

    Stake struck lucrative deals with Twitch streamers who played virtual slot machines through Stake, promoting gambling on the platform.

    This is all very dubious:

  • It is not known whether the streamers were playing with their own money, nor how much money they receive from Kick.
  • There are also concerns that the casino is “unregulated” meaning the odds may be rigged.

    • Major streamers on Twitch have criticized Twitch’s increasing gambling focus. In the USA it was Asmongold, Mizkif and Pokimane – in Germany it was a ban on dancing.

    Twitch then explicitly banned “unregulated” casino sites, especially Stake, in September 2022.

    As a result, Stake simply launched its own “Twitch” page, which is heavily based on the Twitch interface. They are now luring large Twitch streamers with apparently lucrative deals.

    Kicking up Kick comes at a time when Twitch is becoming “cheaper” on streamers, limiting their privileges and opportunities to make money. Twitch now apparently has to be in the black and is doing so at the expense of the creators.

    Therefore, Kick’s offensive comes at an ideal time. They present themselves as “creator-friendly.”

    However, with all the hype about Kick, one should not forget that the streamers get the money here that apparently unlucky gamblers lost in the casino.

    More on Amouranth:

    Twitch streamer licks microphones, makes 1.3 million € a month – that’s how the parents think

    mmod-game