This week, while purchasing power is at the heart of the concerns of the French, Muriel Breiman, deputy editor-in-chief of the Economy department of L’Express, explains to us what pricing power is.
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The team: Charlotte Baris (presentation and writing), Mathias Penguilly (editing), Jules Krot (directing) and Marion Galard (work-study).
Credits: BFM Business, LN24, BNP
Music and dressing: Emmanuel Herschon/Studio Torrent
Picture credits: Anne-Laure Chapelain and L’Express
Logo: Anne-Laure Chapelain/Benjamin Chazal
How to listen to a podcast? Follow the leader.
Charlotte Barris: Pricing power… To decipher this concept, I welcome Muriel Breiman, deputy editor-in-chief of the Economy department of L’Express… Hi Muriel
Muriel Breiman : Hi Charlotte!
Charlotte Baris : Pricing power is English and I think I can translate it, it means “the power to set prices”.
Muriel Breiman : It’s true. But pricing power is not limited to the fact that a company can raise prices when its costs rise.
For further
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Inflation: when companies fear losing their customers
Food prices: between manufacturers and distributors, a merciless war
Inflation: should the ECB continue to raise its interest rates? Two experts debate