(Tiper Stock Exchange) – Digital360a company listed on Euronext Growth Milan which aims to accompany companies and public administrations in understanding and implementing the digital transformation, has signed a agreement to acquire 27.8% of the shares of Digital Sales, of which it had already acquired 51% in February 2022, and on which it had reserved the right to exercise a call option. The increase in shares will allow synergies with the group to be pushed further, according to a note.
Digital Sales is one startups specialized in digital solutions to support B2B marketing and sales (MarTech and SalesTech), founded by the current seller of the shares Massimo Calabrese.
The price agreed for 27.8% of Digital Sales has been set at 1.1 million euroswhich will be paid on the execution date, through the assignment to the seller of 201,334 Digital360 ordinary shares valued at the price of 5.35 euros each.
Following this first sale, Digital360 reserved the ability to exercise an option purchase of the remaining 21.2% of the share capital not yet owned in three different tranches, purchasing 7.07% in each of the years 2024, 2025 and 2026.
“By strengthening our stake in Digital Sales, we want to accelerate the development of the entire martech and salestech area – declares theAD Raffaello Balocco – integrating our skills and our assets even more effectively with the know-how of an innovative and highly specialized company, with which we have already begun to work in an excellent way”.