Artificial intelligence: Google wants to “transform search”

Artificial intelligence Google wants to transform search

The Bard chatbot open to the general public, online research made more direct and new automated creation tools… This Wednesday, May 10, Google made a series of announcements that “inflate” its products with generative artificial intelligence – that is to say, able to create content on demand, in everyday language, while the American company was, so far, a time behind its rival Microsoft.

“We have been primarily an artificial intelligence (AI) company for seven years and we are at a turning point,” said Sundar Pichai, the Californian group’s boss, in front of thousands of people gathered in his amphitheater in Mountain View. .

“Bard” available in 180 countries

The release in November of the ChatGPT interface – designed by the Californian startup OpenAI, mainly financed by Microsoft – launched a frantic race for generative AI, between exuberant enthusiasm and apocalyptic worries.

Google therefore responded on Wednesday with its own interface, Bard, open to the public at the end of March. The company announced that the chatbot is now available in English in 180 countries.

The chatbot will soon be able to converse in 40 languages ​​and must become multimedia, that is to say be able to integrate images into the questions of Internet users and into its answers.

Online research will transform

The world leader in digital advertising also showed how online search will gradually change, with written answers to Internet users’ questions above the traditional links.

Users will also be able to exchange directly with the interface, to refine their request. The interface will highlight expert advice (specialized sites, blogs) or links to stores for purchases. The new Google should arrive in the coming weeks, the company has opened a waiting list on which you must register.

“Google’s expertise in understanding information, combined with generative AI, will once again transform search,” predicted Sundar Pichai.

The Internet giant is also developing Bard extensions, so that users can interact with the robot directly from the Maps mapping application, the Gmail mailbox or the Docs online word processor.

The customers of its cloud activity are not forgotten, with tools for companies that want to design their own generative AI-based tools (search, chatbots, etc.) for their applications, with their own data.

PaLM 2, its new, more advanced version of its language model

Google also presented PaLM 2 on Wednesday, the new, more advanced version of its language model, these algorithms trained on mountains of data which make it possible to create conversational robots like ChatGPT or Bard.

“It has allowed a lot of improvements in Bard over the past two months, in terms of math, logic, reasoning skills, and even coding and correcting code,” product manager Jack Krawczyk said at a conference. press.

“We are at a fascinating time when the gap between human imagination and the capabilities of technology is rapidly closing,” he added.

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