Kia EV9will be a software and subscription focused tool. The company has also created a “Kia Connect Store” for this. case.
Our lives are wrapped in subscription packages. Every day, the subscription package of another service / service is announced, the existing services are starting to switch to the subscription system. Behind this is the desire of companies to obtain a regular income stream. This situation is not only limited to internet services in the recent period, but also, unfortunately, automobile companies have adopted the process. In this regard, the vehicle that Kia has shown for the future and took the first concrete step, is detailed. Here we place Kia EV9 will be. The company’s firstSoftware Defined Vehicle (SDV)The EV9, which is referred to as the ” tool, is designed for certain features of people. “Kia Connect Store” called It will allow you to purchase from the in-car app store.. Here “subscription” different purchase options will be offered, focusing on the driving and in-vehicle experience, EV9 will also carry remote update support. In other words, the tool can be updated by the company over the internet. “Kia Connect Store” Kia, which offers two different subscription options for now, but will increase this in the future, It is at the forefront of a new software-focused era for Hyundaiwith lots of feedback from this tool and infrastructure Targeting after-sales revenue. Of course, this is just Hyundai And Kia He does not make plans, he wants to earn money after sales from all automobile sector vehicles.
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One of the names that has been on the agenda before on this subject is the giant automobile manufacturer. Mercedes-Benz had happened. The company offers high power in the electric EQ series. “Acceleration Increase” It started to sell with a subscription package. In order to increase the performance of EQ series vehicles in software or to eliminate digital limits, the company has previously 100 dollarsif annual $1,200 he wanted. When this money is paid, the vehicle carried higher power could be obtained from the electric motor and battery pack.“Acceleration Increase” There was also an update to the package recently. The package is now monthly for the EQE 350 4MATIC. 60 dollarsyearly 600 dollarsone-time use for lifetime use $1,950 has the price. Monthly for EQS 450 4MATIC 90 dollarsyearly 900 dollarsone-time use for lifetime use $2,950 payment need.
In this respect BMW was also on the agenda. The giant manufacturer has been offering some car models in certain countries for some time now. sells heated seat subscription. Yes, inside the purchased vehicle to use the seat heating already in place People need to buy subscriptions. Required for front seat only The monthly fee is $18. $180 for annual subscription, heating system already in car Permanently purchasing the usage right is at the level of 415 dollars. In this regard, some other services are also subscribed. BMWwith the fact that it follows this path even in high-end vehicles it really surprises and reacts. The company, which limits the installed hardware infrastructures in software, may be right to sell some very advanced software features for money, but it is not acceptable to request a subscription for basic things such as seat heating.