Between 2007 and 2014, Transformers was one of the most profitable franchises in Hollywood. Combined, the first four installments grossed nearly $4 billion. With the fifth part things went downhill in 2017. Bumblebee should restart the series. But the reboot didn’t live up to expectations either.
Now follows the second reboot in 5 years with Transformers: Rise of the Beasts. You can see how the rejuvenation should succeed in the massive new trailer for the sci-fi blockbuster.
Planet eaters and animal robots: Transformers 7 looks really interesting in the new trailer
Transformers: Rise of the Beasts – Trailer 2 (German) HD
What exactly is Transformers 7 about?
The new Transformers film takes place in 1994. The predecessor Bumblebee also traveled back in time, to the 80s. Two teenagers are now the focus of the plot. Anthony Ramos as Noah and Dominique Fishback as Elena are tasked with preventing the end of the world – along with well-known Autobot heroes such as Bumblebee and Optimus Prime. Also included: a robot eagle, a robot gorilla and a robot big cat. Your opponent: a massive planet eater who is after the earth.
When will Transformers 7 hit theaters?
Transformers 7 is scheduled for June 8, 2023 come to the cinemas. Neither Transformers veteran Michael Bay nor Bumblebee maker Travis Knight directed the film, but Steven Caple Jr. (Creed II).
How the Transformers series fights for its life
The Transformers brand is closely linked to the Michael Bay name. The director pushed the potential of Hasbro toys over five films. The effects raised the general Hollywood standard, every Transformers film was a cinema event. At some point, however, the Transformers films defined themselves only about effects and explosions, which cinema fans could also admire in every second blockbuster. The series lacked something special. And it was way too expensive.
Bumblebee restarted the series on a small scale and without Michael Bay: the budget got smaller, the heart bigger. But the audience stayed away. So even the demise of the franchise seemed possible.
It’s all been five years now. Five years in which Studio Paramount racked its brains as to how the Transformers brand can survive in the changed blockbuster environment. Rise of the Beasts aims to break the deadlock in the sci-fi series. The balance between effects cinema and storytelling seems better balanced, at least in the new trailer.
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