(Finance) – Justbit, a Group company Eprcommunication, won the “Digital Communication 2023” tender called by Open Fiber. The contract – explains a note – with a duration of 24 months (June 2023 – May 2025) for a value of 912,000 euros, with the possible option of an additional 12 months, has as its object 4 areas of intervention: website, social network, digital communication and CRMs.
With over 15.8 million ultrabroadband UI already connected, Open Fiber is the main Italian operator of FTTH optical fiber and among the leaders in Europe.
L’objective of the company is to guarantee coverage of the main Italian cities and the connection of rural areas and industrial areas through an ultrabroadband fiber network, providing increasingly advanced services and functions for citizens, businesses and the PA. Established in 2017 from the merger between Enel Open Fiber and Metroweb, the company is now controlled by Open Fiber Holdings, 60% owned by Cdp Equity (CDPE) and 40% by Macquarie Asset Management (MAM).
“Awarding this important tender is afurther confirmation of JustBit’s expertise in the integrated digital communication sector and our Group’s ability to respond strategically and effectively to the requests of large companies operating both on the national and international markets” – he comments Daniele Albanese, Chief Executive Officer of Justbit and director of Eprcomunicazione, Benefit Company, listed on Euronext Growth Milan -. “The success obtained with this race marks a further one step forward in our growth path and further consolidates our vision based on the interaction between the world of public relations and the technological world of digital”, he concluded.
As regards the www.openfiber.it site, among the various activities Justbit will take care of the functional and graphic restyling, the definition of a new content and SEO strategy and technological and strategic consultancy. For social networks, he will take particular care of the definition of the editorial strategy and the engagement of the single channels. Activities relating to digital communication will mainly focus on strengthening brand reputation, increasing the conversion rate and improving positioning on search engines. Finally Justbit will also take care of the CRM.